Values

Quality

We create every formula in our laboratory in Aberdeen, following the Good Manufacturing Practice (ISO 22716). Each product reflects our commitment to precision, safety, and excellence. We also work with independent laboratories in the UK and Europe to ensure rigorous testing and verified results.

Naturalness

Nature is powerful — we use it with respect and intention. Our formulas are made with a minimum of 90% ingredients of natural origin, calculated according to ISO 16128. Thoughtful sourcing and minimal formulation allow us to deliver efficacy while reducing environmental impact.

Transparency

Every ingredient has a purpose. We use both natural and selected synthetic materials — never from animal origin — when they offer benefits that nature alone cannot provide. We publish full ingredient lists and share our thinking openly, so you always know what you’re using, and why.

Positiveness

We believe in the quiet strength of a positive mindset. Through considered choices, gentle formulation, and respectful messaging, we aim to support well-being — on the skin and beyond.